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Looking for more traffic? Why not treat our collection of sites as a reciprocal link exchange partners directory! The sites submitting themselves to our directory are indicating that they are looking for more traffic and that the owner has the ability to add links to their site. Why not visit the websites listed in the same category as yourself and ask if they want to exchange links with you to boost traffic? And if you're worried about search engines thinking badly of you for reciprocating each other, just use the nofollow tag like we do.
Within the context of SEO, much is made of the need for backlinks to demonstrate a site's importance and popularity, thereby improving its position in search engine rankings. However, while the number of links can indicate popularity, the quality of a backlink is generally more significant for a search engine. The quality can be judged by the page rank of the link partner as well is its relevance. This, in turn, often depends on the two sites having similar themes, which can be reinforced by there being reciprocal links between them.
Having a reciprocal link between two sites with a similar purpose may well increase the traffic for them both. Visitors to one site are likely to also look at the links partner if they are interested in what is available there. Since this is of benefit to both parties, you need to find link partners and establish reciprocal linking with them.
It cannot be over-emphasised that a good link exchange strategy isn't just about creating as many reciprical connections as you can, it's more important to find links partners that have some relevance to what you offer. It is also generally better if linking occurs gradually since this is a more natural process rather than a quick accumulation that's just designed to fool the search engines.
One way to find link exchange partners is to use one of the many reciprocal directories that are available. These directories will have many potential exchange partners and should list them by category so that you can choose only link partners that are suitable. Remember, you are trying to build only relevant, quality links so don't choose every site that is keen on a recipricol trade of addresses. Look at what each site is offering and also see how highly they rate in search lists to ensure you select a good SEO partner.
The main point of using a reciprocal directory is that is likely to be the easiest and quickest way to find an exchange partner. The alternative to this is a bit more long winded because it involves searching the internet for sites that are likely to provide a good reciprocal partner for you. Once you've found one that seems suitable, you'll need to submit your site details to the webmaster and suggest link exchanges between you. Do this slowly and carefully and you'll improve the performance of your site.