A website like this (www.crucial.com) is priceless for the true geek, offering all manner of means to squeeze the last bit of performance out of your PC. And having obtained a trademark for its use of the term 'The Memory Experts', you can see what it's all about.
Crucial is actually a brand name of Lexar Media Inc., which is itself a wholly owned subsidiary of Micro Technology Inc. It has its headquarters in Meridian, Idaho. Why is that important? Well, due to its set-up, that makes it the only consumer memory upgrade supplier that is part of a major DRAM manufacturer. In fact, the website has more than 250,000 upgrades available for over 40,000 systems, covering almost all systems in existence.
One of the major product lines is memory upgrades, which are available for PCs, Macs, servers and a whole range of machines and manufacturers. There's also a wide variety of USB memory flash cards and flash drives with a range of capacities so you can easily back up and transfer files.
If you want to be really up with the latest developments, there are solid state drives that are ideal for notebooks and netbooks in particular. They have no moving parts and, as a result, run quieter, cooler and more reliably than traditional drives.
The range of Ballistix high-performance DDR memory is perfect for the memory enthusiast. From a geek point of view, the Ballistix Tracer memory is irresistible with its sixteen red and green activity LEDs plus a further eight blue LEDs that light up the DDR sockets.
RAM memory is available for: Dell, Apple, HP, Compaq, ASUS, Gateway, Toshiba, Acer, IBM, Sony. They specialise in DRAM for: the Dell Dimension, Optiplex or Latitude, Apple iMac and MacBook Pro, Compaq Presario, Dell Inspiron Desktop or Laptop and IBM ThinkPad with DDR3, DDR2 and DDR memory types. They also sell Secure Digital Flash, microSD Flash, CompactFlash and Camera Phone Flash Memory as well as a range of USB Drives and SSD for Dell, HP-Compaq, Apple, Toshiba, ASUS and more.
Part of the art of upgrading is ensuring that what you get is compatible with what you already have. Plug in the wrong component and it just won't work. If you've got any worries about this, help is at hand in the form of advisor tools that will identify compatible memory upgrades, solid state drives and flash cards in three simple steps. You can also run a system scan that will identify what you've got and set out recommended upgrades.
Further help is provided through various installation guides, videos, tools, tips and troubleshooting advice that are available from the website. You can also download the latest drivers and firmware updates while there are forums and a newsletter to get further information.
There have been numerous awards over the years although, understandably, most of them feature particular products. However, the company has won the BizRate.com Circle of Excellence Platinum Award for seven consecutive years. This results from customer votes giving it the highest rating for excellence.
With a common word for a brand name, you would expect all manner of navigational issues. But it seems that those with the ability to swap out their own computer pieces can find their way around the web! One of the only issues we've found is that the UK site is located at www.crucial.com/uk as www.crucial.co.uk is owned by a completely different company. It seems as though some of you are trying www.crucialmemory.com and www.crucialmemory.co.uk - luckily, the company has noticed and both redirect to the main site. If you're an avid fan, though, I'd get it bookmarked. On the subject of web presense, they are in tune with their customer base too having a Twitter following, a Facebook page and a YouTube channel.
The rage of products and the number of brands covered is too great for listing here. Visit the site for more details.
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